Successful Webpages

MACDUFFEVERTON.COM is a successful website because of its clean appearance and easy to navigate menus. The use of white space compliments the luscious colors of the photographs, giving the viewer an obvious hierarchy in content. The menu navigation choices are limited and self-explanatory. Much like the Google homepage, this site's design is successful in its simplicity.

EATINGWELL.COM is a recipe site that is loaded with content, both photo and text. This webpage is successful in that it bridges the gap between idle browsing and more direct searching. With an obvious visual hierarchy in play, it is just as easy to navigate to a specific recipe as it is to cruise for edible inspiration. Aesthetically, the site's color palette is fresh and pleasing, hearkening to ripe produce. It seems the designer was very mindful of both their subject and their audience.